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Natori Panties and Bras Josie Natori, the founder and CEO of the Natori lingerie company, literally reconfigured an industry, erasing the boundary between innerwear and outerwear and bringing elegant, sensuous lingerie into the light of day. Josie Cruz Natori approaches everything she does–whether it’s designing lingerie, loungewear, sleepwear, and other collections of The Natori Company or perfecting her skills as a concert pianist–as if it were a work of art. “Natori is my husband’s name, but it’s very much my philosophy,” says the CEO and founder of the company. “I’m always trying to find the perfect note.” Now, as she looks ahead, the goal is to make time for her own passions, including her first love, the piano (for her 50th birthday, Natori performed at Carnegie Hall with The Orchestra of St. Luke’s) while she fulfills her vision for the company. “Natori is a total concept, a way of life,” she says. |
